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Tactics to lower customer attrition rate + enjoy repeat sales.
Your business depends on repeat purchases. To get customers to buy from you again and again, you must lower customer attrition. In this guide, we cover the basics of customer attrition, otherwise...
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[Guide] Listing page optimization to increase sales
Listing page optimization can multiply profits. Product pages fill multiple roles, including product discovery, education, and selection.Today, we explore how Home Depot, one of the most successful...
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Adv. Website Personalization Examples from Top Brands
Website personalization creates incredible, high performing customer experiences. We've seen clients use personalization to reduce customer churn, increase conversions, and even reduce cart...
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Complete List of Cart Abandonment Statistics: 2006-2023
The truth is... as an e-Commerce store you lose sales from cart abandonment. This post breaks down not only how to properly measure shopping cart abandonment, but also key cart abandonment statistics...
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[Guide]: RFM Analysis w/ predictive segmentation examples
RFM analysis increases eCommerce sales. Today, we explore how we can use recency, frequency, and monetary data to unlock personalized marketing, and maximize cohort analysis to increase retention.To...
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Guide: How to increase customer lifetime value ft. Amazon & Sephora
Do you use customer lifetime value (CLV) to maximize profits?This guide covers not only how to calculate CLV, but also the inherit challenges in adopting it as a KPI for eCommerce stores. Further, we...
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[Guide] Customer Relationship Marketing: How to multiply profits
Relationship marketing can multiply conversions while increasing AOV. It separates your brand from the pack, and makes you the obvious choice when your customer considers where to buy. While the...
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2023 Email Marketing ROI Statistics: Open Rate to Revenue
Today we look at email marketing statistics, including metrics on email conversion rates, open rates, click through rates, and ultimately ROI.Our dataset includes aggregated data from 2016-2023.If...
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[Guide] Personalized Product Recommendations Tactics for Profits
Product recommendations can multiply profits. Unfortunately, not all recommendations are the same. We've foundpersonalized product recommendations vastly outperform generic ones. This guide walks...
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Top 10 Reasons (and solutions) for Shopping Cart Abandonment
The average eCommerce store loses 75% of their sales to digital cart abandonment. This article breaks down the top reasons for cart abandonment (and how to prevent it). We look at examples and best...
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Customer Retention Marketing: How 6 ecommerce Brands are crushing it
Improving your retention rate is a massive opportunity. This article breaks down successful retention strategies, including examples from Starbucks, Chase, Instacart, and more.An often cited study by...
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How to use Cohort Analysis to Increase Sales, Ad Spend, + More
Cohort analysis can multiply sales. Unfortunately, many eCommerce stores limit cohort data to improving retention, or worse, don't use it at all.This guide showcases how eCommerce brands can use cohort...
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[Case Study] How to Create a Customer Retention Strategy ft. e.l.f. Cosmetics
We've covered how effective retention marketing strategies are at: Multiplying LTV - By generating multiple purchases Increasing AOV - By collecting customer data and using it to create more effective...
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[case study] Build customer loyalty like Starbucks + Costco
Building customer loyalty is a primary way to increase conversions and multiply profits. Below we explore two case studies in how to build customer loyalty, featuring Costco and Starbucks. But first,...
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[Guide]: RFM Analysis w/ predictive segmentation examples
RFM analysis increases eCommerce sales. Today, we explore how we can use recency, frequency, and monetary data to unlock personalized marketing, and maximize cohort analysis to increase retention.To...
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Omnichannel Retailing Example: How Burberry Leverages Omnichannel Strategy to...
Customers are demanding omni-channel retailing. Research by Google found that 55% of shoppers search for a product on Google, and then go to YouTube before buying. Instagram revealed that 130 million...
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[Case Study 2023] Amazon Omnichannel Strategy
How would you rate your current omnichannel strategy? In this case study, we explore Amazon's multifaceted omnichannel strategy, and highlight lessons any eCommerce store can apply.If you'd like to...
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[2023 Guide] Advanced eCommerce Personalization- 14 In-Depth Examples
Ecommerce personalization multiplies conversions, increases AOV, and creates relevant customer touch-points.Despite this, many eCommerce stores fail at maximizing their personalization efforts. This...
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[Guide] Advanced Product Recommendation Tactics to 3x Revenue
Effective recommendations make sales.Unfortunately, many eCommerce stores slap basic category level or best selling product recommendations on their site and never think about it again.We can do...
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[Guide] Personalized Product Recommendations Tactics for Profits
Product recommendations can multiply profits. Unfortunately, not all recommendations are the same. We've foundpersonalized product recommendations vastly outperform generic ones. This guide walks...
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