Shopping cart abandonment emails – get personal
A recent McKinsey & Co. article titled – ‘Why marketers should keep sending you e-mails’ states that “If you’re wondering why marketers seem intent on e-mailing you more and more there’s a simple...
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A great success at the 2014 Online Retailer Conference & eCommerce Expo
For the second consecutive year, Barilliance exhibited last week in Australia’s largest eCommerce, digital marketing and technology event dedicated to the retail industry. Peter Macaulay, Director,...
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Increase conversions with GeoTargeting
Today I’d like to share with you a few best practice samples of how our customers are utilizing GeoTargeting rules to personalize their landing pages. “We ship to your area “message Kitchenware...
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Personalizing the shopping experience with weather related promotions
When people want to start a conversation with a random stranger, the weather is generally the topic they’ll choose. When you enter a brick and mortar store you are often approached with a remark about...
View ArticleHow to increase eCommerce conversion rates – the Surfstich story
It’s always inspiring to learn how well our customers are utilizing the Barilliance solution to increase conversions. Today I’d like to share with you a story published on powerretail.com.au....
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Product Recommendations Best Practices Study
A new study published today by Barilliance reveals that conversion rate of visitors who click on product recommendations, is 5.5 higher than the conversion rate of non clicking visitors. The study...
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Cart Abandonment Rates on Black Friday – Cyber Monday Weekend
New statistics published today by Barilliance indicate that 79% of mobile phone users abandoned their shopping cart during the Black Friday-Cyber Monday weekend. The average cart abandonment rate...
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Cart Abandonment Conversion Rates Stats
Last week we reported that as many as 65% of online shoppers abandoned their shopping carts during the Black Friday-Cyber Monday weekend. Today we’re proud to report that online retailers who...
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Personalized Product Recommendations Stats
A new study published today by Barilliance, indicates that up to 31% of eCommerce site revenues were generated from personalized product recommendations during Q4 2014. The Barilliance study analyzed...
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Barilliance at Internet Retailing Expo 2015
The Barilliance team is busy welcoming the visitors of the 2015 Internet Retailing Expo, taking place today and tomorrow at the NEC hall in Birmingham, UK. Barilliance will be holding a daily...
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How to maximize your email campaigns effectiveness
Email newsletters are an important device in every marketer’s toolbox. Some new, easy to implement, Barilliance techniques can help you maximize their effectiveness. In the following document we...
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4 Eye-Opening Statistics on How to Improve Email Capture Rates on Checkout
Cart abandonment is extremely high, in fact during last year’s Black-Friday Cyber Monday weekend it reached 65%. Checkout page abandonment is even higher. A recent study that reviewed 1.5m form...
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Conversions tips for the holiday season
According to the NRF (National Retail Federation’s) 2015 Holiday Consumer Spending Survey nearly half (46.1%) of holiday shopping, consisting of browsing and buying, will be conducted online, up from...
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14 Tips to Get Your Retail Site Christmas Ready
With Christmas fast approaching, Barilliance Sales Director, Osric Powell, provides 14 invaluable tips for getting your business ready for the holiday shopping rush. Read More The post 14 Tips...
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How retailers can create a personalised shopping experience for four main...
On November 11-12, 2015, thousands of marketers, brands and agencies attended the Festival of Marketing over two days in Tobacco Dock, East London. Presenting on the Personalisation stage, Simon...
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Black-Friday Cyber Monday Cart Abandonment rates 2015
New statistics published today by Barilliance indicate that the average cart abandonment rate during the Black Friday-Cyber Monday weekend was 72%. A 7% increase in the abandonment rate in comparison...
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How to boost email blasts conversion rate
Email blasts are an important tool in every marketer’s toolbox. This month we’d like to introduce two new features that will help you boost conversions from the email channel. #1 Email...
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How to Increase your Email Capture Rate – eBook
The vast majority of store owners invest substantial resources in acquiring new business, abandoning former prospects. Research shows that only 8% of ecommerce shoppers are returning visitors, however...
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Barilliance Email Personalization Pays Off for Online Fashion Retailer Lux Fix
According to InternetRetailing most of the UK’s Top500 retailers lag behind when it comes to implementing an email personalization program. While the majority of marketers understand the advantages of...
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Brexit Sales Statistics – One Week Later
The Brexit referendum had economic implications far beyond the United Kingdom. Pension funds in the US lost value and the GBP’s fall against the Euro will cause a spike in prices – and a drop in sales...
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